Does your business have a blog? If it doesn’t then this is the perfect time for you to change that and we have 7 compelling reasons why it is absolutely essential that every business, regardless of what sector it is in, features an online blog.
Your business’ blog doesn’t need to be anything over the top, but it does certainly need to be there and here is why you should be looking at starting a blog for your company.
A blog gives your business the perfect way to get information out to your customers with live updates and key announcements. Whether it is content which talks about the products and services you offer or simply to show how the business goes about its day, a blog is the ideal way to keep your customers up to date, without making it a grand affair.
SEO strategies rely on content in order to help boost your company’s position up the search rankings and that is yet another reason why the more content you have, the better it will be. Blogs enable you to produce large volumes of content which can significantly boost your SEO performance.
Internal links strengthen the site, add to SEO practices and ultimately they improve the user experience, which your customers will love. A great example of this is American Sportswear brand GANT.
Communicate With Customers
Blogging is very much a two way street and in providing your customers with both content and a place to be heard in the comments section, you can open up dialogue with them. This can boost your reputation and gain further customer loyalty, a key aspect of running businesses in the current competitive climate.
Grow Email Database
Using call to actions on the blog you can get customers to provide their email address and this will further boost your database, increasing your chances of nailing the next email marketing campaign which your run. The stronger that your database is, the better results you can count on from a marketing campaign.
Guides and Product Specifications
This is a great way to add details about the products which you are selling, as well as clearing up any confusion which your customers may find. This could be something as simple as a how-to guide, which just extends that level of customer service to the people who have bought your products.
The holy grail for any business online is that people are actively sharing their content across social channels and that is certainly something which you can find with a blog. Blogs are light hearted and provide value, if you are able to put together great content then you will find that readers are far more likely to share that across their social media pages, and that helps to improve the visibility of your business as well as the growth of the brand.
A blog will form a crucial part of your overall online strategy and the benefits which it provides for your business make it a worthwhile pursuit.