Today more than ever, the acronym SEO can be found almost everywhere. SEO stands for Search Engine Optimisation, and it is being used as a tool by businesses to increase traffic to their sites. SEO refers to the act of curating and structuring content on a website so the search engines can find, index, and deliver the site to users. SEO is known to be notoriously malleable, and this is due to the ever-evolving nature of Google search algorithms.
The end goal of all search engines like Google is to create a system that helps users find what they need quickly. In the not-so-distant past, webmasters would use “Black Hat SEO” techniques to trick the search algorithms into ranking their content higher. However, changes in the algorithms used by Google and other major search engines mean that these websites are now penalised for doing this.
In today’s online world, search engine optimization is as much concerned with the quality of the content itself as with the technicalities behind the scenes. If you have not already gathered, SEO matters for small and large businesses, and clients are often advised to use content that can be most useful to their client base.
Effective customer experience solutions are only as good as the content that populates your website. When looking for a SEO marketing consultant to handle your SEO, you need to make sure that the content which you produce will always be of a very high standard. In doing this, your business will achieve the third tier of exposure: organic searches.
In many businesses, there are three main ways to gain new customers:
- Word-of-mouth (referral)
- Ads (paid)
- Organic (searches)
Businesses that constantly provide excellent and useful service and information have a great chance of encouraging their word-of-mouth growth. Many businesses appoint experienced marketing professionals who manage their in-house marketing, SEO, and PPC ads, increasing paid reach online. The clients who search for a business or service online and who click on the business’ website are counted as organic traffic online, and in the online world, these people are the most valuable.
Businesses and services that actively engage their clients online wield significant control. But it is never enough to write customer-facing content for your website, publish it, and sit back. To leverage Google’s search engine results pages (SERPs) for your business, you need to learn SEO, take advantage of the best SEO tools, and diligently publish useful, optimized content to a blog or third-party sites including the social media platforms where your target market is most likely to hang out
Today businesses must establish initiative-taking content strategies for static web pages, including implementing linked blog posts and third-party link building. To achieve this, many companies are turning to SEO specialists who can effectively optimize online content to suit the business’ audience.
This ultimately means that the service offered by a business is ranked on the first page of Google’s search results, and that is precisely where you want and need your business to be.